Imc master northwestern. Learn which degree best suits your career goals! .
Imc master northwestern From forging lasting connections to preparing for leadership roles, each individual's experience reflects the transformative impact of Medill's immersive curriculum. IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education. Chicago Campus Our downtown space, located IMC Master . Skip to Main Content. For more information on other IMC projects or talentQ speaker events, or to apply to our IMC graduate program, visit our website. Jonathan Copulsky is a senior lecturer for the IMC Professional program and the academic director of the business marketing strategy program at Northwestern University. Medill's priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern's Office of Global Safety and Security . Integrated Marketing Communications. News and World Report. It was grounded in the IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education at my undergraduate student newspaper and interned at the News & Observer in Raleigh, North Carolina, before attending Northwestern. Those who choose to open it find the skills to transform into valued and effective leaders. com Program Finder tool. A combination of federal student loans, along with possible grants and scholarships, are offered to graduate students up to the cost of the attendance . Work with a team of Find news on Medill's 2015 IMC program. Global Perspectives course that includes a two-week business and research trip to Asia as well as study domestically at Northwestern’s campus in San Francisco. Full-time master’s in Integrated Marketing Communications At Medill, you will expand your authority as a marketing professional, thanks to our faculty’s unparalleled leadership and your enriching new relationships and connections. Developed at Medill, the IMC field includes marketing, strategic communications, advertising, digital strategy, social media, marketing analytics and more. IMC 306: Strategic Communications IMC 306 (Elective) Strategic Communications emphasizes the development and execution of communications strategies and relationship building with numerous stakeholders including employees, the news media, government, investors and The decision to pursue the IMC program at Northwestern came from a desire to learn and understand marketing at a granular level. Northwestern University has engaged Everspring, a leading provider of education and technology This is the subreddit for all things Northwestern. You can upload unofficial transcripts with your application, which will suffice for the Since Don Schultz’s arrival at Northwestern, and particularly since his groundbreaking study in 1991, Medill’s commitment to IMC has continued to expand, with heightened focus on students who are already working professionals. edu Office: 104F Medill School of Journalism, Media, Integrated Marketing Communications We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape it. Sports are a multibillion-dollar industry and professional teams and league offices are deploying data and strategic thinking to engage with fans in new ways each season. Base your Medill studies on Northwestern’s Evanston campus on the shores of Lake Michigan just north of Chicago. A Powerful Network. Medill’s Master of Science in Journalism degree is STEM designated. 08. RAC is an initiative between Medill IMC, Northwestern and the Platt Retail Data from the U. Journalism Meet Angel Martinez, a dedicated marketer with a profound commitment to creating impactful brand experiences. 5 With digital advertising platforms like Google Ads and Facebook Ads, marketers can set flexible budgets, We award several merit-based scholarships and grants to IMC Full-Time graduate students. com and implements strategies for online In the Medill IMC Professional master’s program, you’ll gain in-depth digital marketing acumen in these courses, among others:. Learn about IMC where it was invented. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences IMC 301: Consumer Insight IMC 301 (Core) Consumer Insight focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume and dispose The course is taught by Integrated Marketing Communications Lecturer Jonathan Copulsky, a highly successful growth strategist and marketing consultant who is a former principal and -- During Immersion Quarter, Integrated Marketing Communications (IMC) Full-Time master’s students work together in small teams to solve real-world business problems for Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications will welcome Carlos Zepeda (IMC98), senior vice president of Strategy, Integrated Marketing Lead As a lead on Google's employment marketing team, Hilberman manages the product and content for careers. johnson@northwestern. Trienens Institute supports global sustainability and energy solutions Perfect for working professionals worldwide who are looking to gain new skills and advance their career, Medill’s IMC Professional master’s program uses a digital platform to help you virtually Sports are a multibillion-dollar industry and professional teams and league offices are deploying data and strategic thinking to engage with fans in new ways each season. In your MSC program, you’ll learn to integrate communication theory with practical Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. It has served me well as Orbbec’s first marketing manager in the U. Tifair Hamed: It was a bit jarring going back to school after so many years, but the professors and the staff really helped The applications for Fall 2025 for Medill’s Master of Science in Journalism and Integrated Marketing Communications Full-Time programs are now open. The largest event every year is the annual Expo, featuring a keynote address and a panel on a specified topic. The We're excited that you're considering the Medill IMC master's program to help you achieve your professional goals. Medill inducts six women into its 2020 Hall of Achievement class Listing of all Medill IMC Full-Time faculty. Journalism; Undergraduate Journalism; Graduate Journalism; Integrated Marketing Communications; IMC Full-Time Master's Program; IMC Professional Master's Program; IMC Undergraduate Certificate Instagram; Facebook; LinkedIn IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern's Office of Global Safety and Integrated Marketing Communications. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only The primary purpose of this form is to outline the application process for the Master's in Integrated Marketing Communications (IMC) Professional Program at Northwestern University. When Max Vice-Reshel (IMC17) saw how quickly colleagues were advancing their careers in his field, he knew he’d have to keep up. As an IMC undergraduate student at Northwestern, I was familiar with the Medill IMC master’s program and knew that the unique skill set it would provide would be imperative to achieving my goals. His research interests include media industries and analytics, social and communication networks, organizational change, ecology and evolution, and computational social science. communications@northwestern. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new Discover Medill. This program is for students straight from undergrad or with a few years of work experience who are looking to launch or Master the art and science of marketing. Now the principal at Stack Consulting, she was When Max Vice-Reshel (IMC17) saw how quickly colleagues were advancing their careers in his field, he knew he’d have to keep up. View the Meet the professionals whose journeys have been propelled to new heights by Northwestern Medill’s Master of Science in Integrated Marketing Communications (IMC) Professional program. S. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. edu Meet Marketing, Communications and Special Events staff Graduate Admissions and Financial Aid Schultz played a crucial role in creating the IMC master’s degree at Medill more than 25 years ago. RAC is an initiative between Medill IMC, Northwestern and the Platt Retail Vijay Viswanathan. Admissions; Admissions Events; Cost of Attendance; Financial Aid Schultz played a crucial role in creating the IMC master’s degree at Medill more than 25 years ago. Designed as advanced professional development, Medill’s continued learning program will help those looking to gain new, relevant, and applicable industry insights and knowledge, refresh Northwestern Medill IMC master’s students turn tribulations into triumphs during 2020 Immersion Quarter Read our story. Duncan is the author of “The Principles of Advertising and IMC,” and founded the Integrated Marketing Communication (IMC) graduate program at the University of Colorado in 1993. Additionally, today Sharpen your skills with Medill. Learn more about specific requirements for international students to apply to the IMC master's program. 09. He was attracted by the IMC program’s reputation and tradition of applying innovative, new ideas to understanding and engaging with customers. 06. A brand is so much more than a logo, tagline, product or marketing campaign. The Immersive Course Experience Opportunities designed for Master of Science in Integrated Marketing Communications Professional Medill School of Journalism, Media, Integrated Marketing Communications. It speaks to the power of the Northwestern and Medill's names. We offer course sequences that fit into the four core areas of integrated marketing communications. Exams > Exam Prep > Prepare for Business School > Business School & Careers > Explore Programs > Connect -- Today the Medill School of Journalism, Media, Integrated Marketing Communications announced a new continued learning program open to all the school’s alumni. Schultz was the recipient of Northwestern University’s Distinguished Faculty Achievement Award in 2010, Direct Marketing News’ Emerson Award in 2012, the Marketing Management Association Marketing Innovator Award in 2013 and the Northwestern University Medill School offers undergraduate and graduate programs and is a leader in journalism, media and integrated marketing communications. Journalism; Undergraduate Journalism; Graduate Journalism; Integrated Marketing Communications; IMC Full-Time Master's Program; IMC Professional Master's Program; IMC Undergraduate Certificate Instagram; Facebook; Earn your master’s degree online, in-person or a combination with Northwestern University. IMC Full-Time Master's Program; IMC Professional Master's Program; IMC Undergraduate Certificate; Medill School of Journalism, Media, Integrated Marketing Communications. 07. Research the program before you write your essay, and then focus on particular aspects of the program to give your professional statement the specificity it requires. Medill will be delivering first-class online short courses designed to provide working professionals with the same high-quality research and insights that help Data from the U. in Integrated Marketing Communications @ Northwestern Medill · Contagiously passionate marketer with a can-do attitude and a unique capability for mastering interdisciplinary skills. rofessional Master of Science in Integrated Marketing ommunications MedillGraduateAdmissions@northwestern. 1845 Sheridan Road Evanston, IL 60208-2101. Application Instructions: Master’s in Integrated Marketing Communications (IMC) Professional Program Note: Northwestern Medill is working with prospective IMC Professional students in response to the COVID-19 pandemic. Carson Brown (BSJ17) Facebook; LinkedIn; Covers traditional print and broadcast media as well as contemporary communication channels including blogs, social media platforms and emerging technologies. Consult the academic calendar below to Hi, I am planning to apply for NU's IMC program, so I would ask if anyone in this program can give suggestions on any courses you like or any View the items that are required for the Medill IMC master's program application. Her extensive experience stretches wide, from CPG to leading a music and video game platform to working in lifestyle marketing with brands like Nike. Journalism; Undergraduate Journalism; Graduate Journalism; Integrated Marketing Communications; IMC Full-Time Master's Program; IMC Professional Master's Program; IMC Undergraduate Certificate Instagram; Facebook; LinkedIn Not all master’s programs are the same, and you want to make it clear to the admissions committee why Medill’s MS in IMC Professional program is the only one that can take you where you want to go. Menu. Twitter; We are training a new generation of multimedia journalists and integrated marketing During her time at Northwestern, she started the IMC master’s program, finding the flexibility to balance work, school, and her personal life. Meet Min Bae (IMC23), a sales-driven professional and the vice president of commercial for North, Southeast Asia, and Pacific at Hyatt Hotels Corporation, who transformed her career trajectory by earning an Integrated Marketing Communications (IMC) Professional master’s from Northwestern University's Medill School of Journalism, Media, Integrated Marketing Medill School of Journalism, Media, Integrated Marketing Communications 1845 Sheridan Road Evanston, IL 60208-2101 844-946-3714 IMCprofessional@northwestern. This will allow you to better understand Christopher Isit, IMC ‘22, recently spoke with us about Medill’s Master of Science in Integrated Marketing Communications Professional program. In this role, she focused on young alumni and student giving. Medill offers all Northwestern undergraduates the opportunity to learn more about integrated marketing communications by earning an IMC certificate. Medill School of Journalism, Media, Integrated Marketing Communications. Our downtown space, located on Upper Weinberger teaches Consumer Insight in the IMC Full-Time master’s program, a required core class, as well as the Global Perspectives class, undergraduate Consumer Insight courses, and she supervises students working at companies and organizations during the IMC Master’s program’s Immersion Quarter. How has the Northwestern/Medill network helped you in your career Assistant Director of Graduate Admissions & Financial Aid Phone: 847-467-5281 Email: krystal. Medill’s priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern’s Office of Global Safety and Security. Following graduation from Northwestern, I was hired by the Chicago Sun-Times as a high school sports Five-day course. They are also at the heart of what it means to be data-driven, especially when it comes to audiences, user experiences and media; any moment where a brand touches a customer. Thanks to the IMC program at Medill, Vice-Reshel was Discover Medill. Learn about the IMC Program program at Northwestern University using the MBA. We are training a new IMC 303: Integrated Marketing Communications Strategy IMC 303 (Core) Integrated Marketing Communications Strategy focuses on the strategic marketing communications process that Support and Success on the IMC Master’s Journey. Although NU was one of my dream university, I wanted to understand if the Shopper Marketing (Elective Course) Shopper Marketing focuses on understanding consumers who are in a “shopping mode,” and developing insights that drive the most successful shopper marketing programs. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape it. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to Marketing education offers several advanced degree options, including: Master’s in Marketing; Master’s in Integrated Marketing Communications Medill School of Journalism, Media, Integrated Marketing Communications. Listing of Medill's Graduate Admissions and Financial Aid Department. The author or co-author of three critically acclaimed business books, he has extensive experience in marketing leadership roles for Deloitte, CCH Incorporated, Booz Allen and Time, Inc. The sequences are guides to help you select courses that match your Consumer Insight (Core Course) Consumer Insight is a foundational course for developing a consumer-centric, IMC perspective. Here, you can pursue an undergraduate degree in journalism or our Full Visit our application requirements page to learn about the items that are needed when you apply. Isit, a seasoned IMC Certificate courses: Consumer Insight, Undergrad Research and Data Analytics, IMC Strategy, Undergrad Digital Media Strategies, Entertainment Marketing and more. (Elective Course) Content Strategy provides an introduction to key concepts and methods in communication, content strategy and marketing. 1989: Former Boston Globe editor Michael Janeway became dean. If you have any questions, please contact our admissions team. Medill was the first school to offer a graduate degree in Integrated Marketing Communications in the United States. Viswanathan's research focuses on consumer Explore how Northwestern's Medill IMC Professional program empowers marketers with real-world skills and strategic insights. Chicago. Learn from the experts who started it all. Brings Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. you join a diverse and close-knit community of alumni who work at the highest levels in integrated marketing communications in all sectors of business, such as tech companies, agencies, consumer goods and services and nonprofits An Elite IMC Master’s Program for Future Influential CMOs. Schultz was the recipient of Northwestern University’s Distinguished Faculty Achievement Award in 2010, Direct Marketing News’ Emerson Award in 2012, the Marketing Management Association Marketing Innovator Award in 2013 and the Marketing Research (Core Course) Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Learn which degree best suits your career goals! Master’s Get answers to commonly asked questions about the IMC master's program and admissions process. Graduating from the Integrated Marketing Communications master's program during a global pandemic, Lin has been able to persevere through tough moments and land a job he is grateful for. Journalism; Undergraduate Journalism; Graduate Journalism; Integrated Marketing Communications; IMC Full-Time Master's Program; IMC Professional Master's Program; IMC Undergraduate Certificate Instagram; Facebook; LinkedIn IMC 390-0 Special Topics (1 Unit) Specialized courses include Finance for Integrated Marketing Communications -Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation; Technology and Innovation for Media-This course addresses the profound impact that evolving media In addition, U. For eligibility and additional details on the OPT extension, please visit Northwestern’s Office of International Student Services . As the Economic Times noted, traditional marketing costs more than digital, while digital marketing is a low-cost way of product promotion. Making a career transition isn't always easy. To learn more about the Northwestern Medill Master of Science in Integrated Marketing Communications Professional program, contact an admissions outreach advisor at 844-946-3714. Students learn to define the research problem and select an appropriate research design. IMC Discover everything you need to know about the Medill IMC Master's program in our detailed FAQ section. Jenny Bennett has worked in marketing on both the agency and client sides, giving her a unique perspective that—along with her Medill IMC master’s degree—has advanced her career. The most adept and sought-after marketers know that a brand is a promise and that a well-planned brand strategy can make or break an organization. IMC Strategic Process covers the principles and practices of Integrated Marketing Communications. Apply today. This was an accomplishment made possible because of Lan Nguyen Chaplin, Ph. She turned this passion into her dream job when she became project manager, experiential marketing at Harley-Davidson. Thanks to the IMC program at Medill, Vice-Reshel was able to broaden his approach to marketing through its focus on the art and science of marketing communications. They are a feedback loop on Marketing strategies and investments. Quick Links Quick Links × Explore our resources to learn how to reach your career goals with a graduate business degree. Northwestern University reserves the IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education. His research interests include media Cooper then took the skills he learned in college and combined them with the experiences he had in the Northwestern Medill Integrated Marketing Communications master's program and An Elite IMC Master’s Program for Future Influential CMOs. 1845 Sheridan Road Introduction to MarTech introduces the opportunities and challenges of using marketing technology applications such as campaign management, marketing resource management, marketing analytics and content marketing. This course will Advance your career with Medill's Master of Science in Integrated Marketing Communications. Marketing Strategy introduces Medill IMC Full-Time students to the fundamentals of strategy that they will be regularly using as a marketing practitioner. Morales is currently an Assistant Professor of Northwestern University with a joint faculty appointment with the Medill School of Journalism, Media, Integrated Marketing Communications, and with the Buffett institute for Global Affairs, being affiliated to the Center for Native American and Indigenous Research (CNAIR) and the Latin American and Caribbean Studies Program. Whether you're an alum, student, prospie, or generally interested in the 'Cats, welcome! General Question Hi all, I have been recently offered a seat for masters Integrated marketing communications (IMC) at medill. The author or Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications has an Online Master of Science in Integrated Marketing We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences A brand is so much more than a logo, tagline, product or marketing campaign. 10. In his new role as a marketing manager for the Association Management Center and an alum of Northwestern University’s Medill Integrated Marketing Communications (IMC) Professional program, Martinez embodies the fusion of creativity and strategy in the Medill’s graduate Sports Media curriculum provides a solid foundation in modern journalism as well as in-depth subject area knowledge. I worked for Abbott with four other IMC graduate students to develop an integrated marketing campaign targeted at trendsetting Zillennials to Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Gain Real-World Experience. In today’s increasingly dynamic and interconnected world with consumer needs and behaviors in constant change, newly emerging and evolving digital technologies and increased competition for consumer engagement, companies and brands 10-day course. “We had so much support from Northwestern professors and advisers. Following graduation from Northwestern, I was hired by the Chicago Sun-Times as a high school sports Medill Career Services is dedicated to assisting graduate students with their job search - from career coaching and support to employer visits and mock interviews. Lee is a professor teaching journalism and integrated marketing communications. Assistant Director of Graduate Admissions & Financial Aid Phone: 847-467-5281 Email: krystal. Everything you learn at Medill will be centered on consumer understanding. Medill inducts six women into its 2020 Hall of Achievement class Attend a webinar to learn more about the Medill Master of Science in Integrated Marketing Communications Professional program and take the opportunity to ask any questions you may have during an interactive Q&A with an Admissions Outreach Advisor. Introduction to MarTech introduces We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but Discover Medill. 2020. Northwestern University reserves the right to change without notice any statement in this application or instructions concerning, but not limited to, rules, policies, tuition, fees, curricula and courses. Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC. IMC Full-Time Master's Program. Marketing Metrics are an essential part of Integrated Marketing Communications (IMC). By taking courses across sequences, you can develop breadth in integrated marketing communications. Northwestern University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery. Census Bureau shows a historical decline in the white population, contrasted by growth in Black, multiracial, Hispanic and Asian populations. D. By taking courses in a particular sequence, you can develop depth in that area. A current IMC master's student was kind enough to pass along my resume to OMD's HR team. Learn about Northwestern's Master of Science in Integrated Marketing Communications Professional program. She teaches strategy courses in marketing and IMC. 2015 Branding in the Digital World (Elective Course) Branding in the Digital World closely examines the art and the science of branding. As Director, she advises students, oversees curriculum Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications, Associate Dean of Research and Executive Director of Academic Programs in San Francisco Mulhern specializes in research on the economics of Meet Chris Laskowski, IMC ‘24, a sustainability-focused marketing professional who has carved a remarkable path in the new home construction industry by leveraging what he learned in Student health insurance Domestic students can waive Northwestern's student health insurance plan (NU-SHIP) with proof of alternative health insurance. The Medill IMC master’s program uniquely prepares you to excel in marketing communications in any industry. Whether they had a connection to Northwestern or not, it was really powerful. Through the course, you learn foundational knowledge of academic frameworks to deeply understand people ’s goals, what they value, what they do, and the meanings behind those values and activities. understanding. The program prepares students to understand and engage consumers, solve marketing challenges, and build strong brands in the digital age. Tell us about your career path so far. The best way to learn about Medill is to interact with our students, faculty and staff. The course begins by discussing the definitions, scope and phases of IMC as a strategic process for managing the communications between an Home Integrated Marketing Communications Medill IMC Success Stories Kelly Gallagher Marketing Pro to Leader: Scaling the Marketing Ladder with IMC Meet Kelly Gallagher, a dynamic marketing professional who credits Northwestern University's Medill Integrated Marketing Communications (IMC) Professional master’s program with propelling her career to new heights. She is a national speaker and a professor in HubSpot's popular social media marketing strategy certification. Hi, I am planning to apply for NU's IMC program, so I would ask if anyone in this program can give suggestions on any courses you like or any sequence selection advice ;) Students from the Strategic Communications sequence at Northwestern Medill have become director of public relations and vice president of communications. Twitter; We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape Discover Medill. edu Office: 104A Medill School of Journalism, Media, Integrated Marketing Communications This opportunity allows you to study user experience design, product marketing and integrated marketing communications in the Bay Area. Contact information for Medill’s graduate admissions office that can answer questions about the IMC master's program and help you with your application. The Master of Science in Integrated Marketing Communications program at Northwestern University is a duration of 15-months. Video Transcript. This was an accomplishment made possible because of connections gained and skills learned while at the Northwestern Medill Integrated Marketing Communications master’s program. This course will demonstrate to students how technology can be applied to the worlds of sports marketing, sports operations, finance, PR, and product management. EXPLORE. Associate Director of Graduate Admissions and Financial Aid Phone: (847) 467-1238 Email: donnasu@northwestern. The most adept and sought-after marketers know that a brand is a promise and that a well-planned brand IMC 302: Research Data and Analytics IMC 302 (Core) Research Data and Analytics covers analytic methods and metrics to develop, execute and evaluate marketing communications. When you graduate from the IMC Professional program, you join a diverse and close-knit community of alumni who work at the highest levels in integrated marketing Strategy is key to his role, and he believes he developed this skill through courses in the Northwestern Medill Integrated Marketing Communications (IMC) master’s program for Listing of Medill's Graduate Admissions and Financial Aid Department. As you finish your graduate school career, we host Medill’s graduation ceremonies to celebrate Alumna Julia Pitlyk (IMC18) chose Medill’s Integrated Marketing Communications master’s program for its high-level academics and the flexibility to continue thriving in her full-time job. citizens and permanent residents are eligible to apply for federal financial aid, which includes the unsubsidized Direct loan and the Graduate PLUS loan. Many people assume that my undergraduate anthropology degree and my marketing skills sit on opposite sides of the academic spectrum. edu Application hecklist You can also send official transcripts via secure e-transcript provider to MedillGraduateAdmissions@northwestern. She also teaches graduate students in the Masters of Product Design and Development Management Program at the Top students admitted to the full time Integrated Marketing Communications master’s program will be eligible to receive “Dean’s Scholarships of Excellence” for the 2019 Professor Massey is the Director of Northwestern University's Master of Science in Integrated Marketing Communications. Eighteen graduate-level credits at Northwestern are required for the Full-Time Master of Science in Integrated Marketing Communications (MSIMC) degree: Fifteen credits must be academic What is the imc certificate exactly? Would you recommend it to someone interested in a career in marketing? it's the integrated marketing communications certificate! Explore the differences between Integrated Marketing Communications and Master’s in Marketing programs. 03. IMC students plan speaker events and networking sessions where students meet industry professionals. Please visit Northwestern’s Office of Student Finance for a list of lenders Guest speakers Hartenberger and Spangler of Navistar International speak to IMC graduate students on increasing internal communications to help the company recover from a recent crisis, and about what it takes for communications graduates to stand out in the job application process. Through this holistic approach, Vice-Reshel expanded his responsibilities in Yu Xu is an Assistant Professor of Integrated Marketing Communications and (by courtesy) Communication Studies at Northwestern University. google. IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education at my undergraduate student newspaper and interned at the News & Observer in Raleigh, North Carolina, before attending Northwestern. 02. How did the Gain deeper knowledge of integrated marketing communications—including data analysis and insights, branding, media and strategic communications—to accelerate your career; Learn As someone doing two majors and a minor (BIP), I was wondering if I could do the IMC Certificate. IMC Full-Time Master's; IMC Professional Master's; IMC Certificate; Online Short Courses; News & Events; How has the Northwestern/Medill network helped you in your career? Integrated Marketing Communications. Here, you can pursue an undergraduate degree in journalism or our Full-Time Integrated Marketing Communications Master's degree. Northwestern Medill integrated marketing communications program director Kelly Cutler shares how our IMC master's degree prepares students to succeed in toda Discover Medill. Read story. We will consider you for a scholarship or grant based on the content of your application for the IMC Full-Time program and how it matches criteria for available scholarships. Northwestern Career Advancement (NCA) works in partnership with the Medill Career Services team, giving you access to professionals who are dedicated to assisting you with your job search. Today, she is the co-owner of co:lab insights, which uses empathy to help its clients better understand their customers. is a professor in the Integrated Marketing Communications department at Medill. Your health and well-being, along with that of the Medill community, are our top priority. Prerequisites: for non-Medill students: IMC 303 and admission to the IMC Certificate Program; for Medill students: JOUR 301. And we’ll be with you as you advance your career Digital marketing is often more cost-effective than traditional marketing, offering a higher ROI for businesses of all sizes. Layth Yehyawi: I think, the kind of like the top of the mountain for us sometimes, when you see those Forbes Assistant Dean of Graduate Admissions & Financial Aid Phone: 847-491-5359 Email: collinsj@northwestern. Northwestern Ranked No. Medill offers the IMC master's degree in two formats: IMC Full-Time. The award is named for long-time Medill Professor Don Schultz who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and establishing the IMC department at Medill in the early 1990s. 2016. Discover Medill. International students are required Northwestern University offers an online Master of Science in Integrated Marketing Communications, which features a flexible curriculum that focuses on marketing, branding, Northwestern University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery. Medill’s graduate Media Management and Leadership curriculum provides a solid foundation in storytelling as well as how to build media products and audiences. Find a scholar to collaborate with or for a media interview. Macdougall said the IMC graduate program initially attracted him because of its versatility and innovation. The CIP code is 09. 0702. He established Medill’s degrees in Integrated Marketing Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications will welcome Carlos Zepeda (IMC98), senior vice president of Strategy, Marketing Capability and Chief of Staff for Moet Hennessy USA, to address the Integrated Marketing Communications master’s graduates and their families at Medill’s convocation Discover Medill. IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; is always the health and safety of our students so we may make adjustments to planned travel based on IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education. We're here to answer any questions you have about the program and the admissions process as well as connect you with Master the in-demand IMC skills that are moving businesses and other organizations forward. Journalism; Undergraduate Journalism; Graduate Journalism; Northwestern Medill IMC master’s students turn tribulations into triumphs during 2020 Immersion Quarter Read our story. The Medill and Northwestern alumni networks are large and powerful. In Global Perspectives — Brand Innovation, you spend time in Santiago, Chile, learning how large, legacy organizations innovate to sustain their industry leadership without being . Northwestern Medill faculty lead the way in expertise in journalism, media and integrated marketing communications. edu Office: 104F Medill School of Journalism, Media, Integrated Marketing Communications Jessica Florey began her career in fundraising and spent four years in Northwestern’s Office of Alumni Relations and Development. The MSc in Integrated Marketing Communications is a full-time and on-campus program. Designed for working professionals, our 13-unit program prepares you to take the reins among the next generation of accomplished I’m considering the Integrated Marketing Communications Professional master’s program and wanted to hear anyone’s thoughts on how useful this program was in their career. Our Integrated Marketing Communications Professional program, offered through the Medill School of Journalism, Media, Integrated Marketing Communications helps you build your expertise in consumer understanding through a rigorous and immersive curriculum. Online, the rule of 3 seems to apply for majors and minors, and not certificates (not The Master of Science in Integrated Marketing Communications Professional program starts in the fall and winter quarters of each academic year. edu Office: 104F Medill School of Journalism, Media, Integrated Marketing Communications 1845 Sheridan Road Fisk Hall, Suite 211 Evanston, IL 60208-2101 847-491-5401 medill. What advantage does a graduate degree from Medill IMC bring to the table? Compared to other graduate programs, especially an MBA, Medill IMC specifically focused on marketing. This course is a mix of overall strategy, tactics and hands-on practical skills to consider how content is utilized and appreciated to inform, entertain, and solve customer needs and wants. Layth Yehyawi: I think, the kind of like the top of the mountain for us sometimes, when you see those Forbes lists of the world's most influential CMOs and the people, and it's like McDonald's, and it's Apple Autodesk, and whatever, I think that's who this program is IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education. For more information or to apply to the IMC graduate program, visit our website. Favreau chose the Medill IMC program for his second master’s degree to build on his experiences and learn new skills. 1 This Here, you can pursue an undergraduate degree in journalism or our Full-Time Integrated Marketing Communications Master's degree. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in To learn more about the Northwestern Medill Professional Master of Science in Integrated Marketing Professional Program, contact an admissions outreach advisor at 844-946-3714. M. 1 This Northwestern University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery. I was so The prestigious Integrated Marketing Communications program at Northwestern Medill prepares students to lead and implement the art and science of marketing. This comprehensive guide helps prospective students compile the necessary documentation and meet submission deadlines. 9 by U. We have several virtual events where you can learn more about the Medill Master of Science in Integrated Marketing Communications (IMC) Full-Time program. IMC Professional students can take the Global Perspectives course, which includes a 10-day, intensive business and research trip to Asia. Journalism; Undergraduate Journalism Northwestern University Medill Integrated Marketing Communications faculty members reflect a mix of both industry professionals and academic scholars. IMC Full-Time Master's; -- Today the Medill School of Journalism, Media, Integrated Marketing Communications announced a new continued learning program open to all the school’s To learn more about the Northwestern Medill Master of Science in Integrated Marketing Communications Professional program, contact an admissions outreach advisor at 844-946 We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not It is available to students in the graduate journalism Health, Environment and Science Northwestern’s Paula M. Northwestern University reserves the Jonathan Copulsky is a senior lecturer for the IMC Professional program and the academic director of the business marketing strategy program at Northwestern University. The Immersive Course Experience Opportunities designed for Master of Science in Integrated Marketing Communications Professional Assistant Director of Graduate Admissions & Financial Aid Phone: 847-467-5281 Email: krystal. Integrated Marketing Communications graduate education was founded at Northwestern. Tom Duncan (BSJ62, MSJ63) is a member of the Medill Hall of Achievement. edu Office: Fisk Hall 104E Medill School of Journalism, Media, The award is named for long-time Medill Professor Don Schultz who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and In International Marketing Strategy, IMC students learn to develop an environmental analysis and determine the right entry strategy for a new market. New faculty members and fellow join Medill Read our story. He joined The Hoffman Agency at a time when they were looking for someone to help them in their transition from a traditional PR company to an IMC firm Advanced marketing strategy is a practicum connecting marketing planning and communications with business strategy, business model innovation and organizational change management. Jacqueline Babb is a senior lecturer and director of the full-time IMC program. Students perform several exercises in written communications. The MarTech: Leveraging Data and Technology in Marketing online short As an IMC undergraduate student at Northwestern, I was familiar with the Medill IMC master’s program and knew that the unique skill set it would provide would be imperative to achieving IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate; Executive Education. edu. Apply Now. Skip to main content. Apply now. Medill's priority is always the health and safety of our students so we may make adjustments to planned travel based on guidance from Northwestern's Office of Global Safety and Security. She also is a member of the core faculty, Golub Capital Social Impact The Northwestern MSC degree program is a doorway. Digital Marketing Measurement (Elective Course) Digital Marketing Measurement delivers an applied understanding of digital analytics tools, methods and organizational approaches that will let students connect the dots between digital analytics and digital communications strategy, design and delivery. Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing IMC Full-Time Master's; IMC Professional Master's; IMC Undergraduate Certificate (MarTech) in your context. The Don Schultz Award for Innovation in Teaching, Theory and Practice of Integrated Marketing Communication honors the legacy of late Medill Professor Don Schultz, who played a pivotal role in creating the field of Integrated Marketing Communications (IMC) and helped establish the IMC department at Medill in the early 1990s. edu Home Integrated Marketing Communications Medill IMC Success Stories Kelly Gallagher Marketing Pro to Leader: Scaling the Marketing Ladder with IMC Meet Kelly Gallagher, a dynamic marketing professional who credits Northwestern University's Medill Integrated Marketing Communications (IMC) Professional master’s program with propelling her career to new heights. 03. . With an impressive, multifaceted career to his credit, he’s currently the Content Director for Power Equipment Direct, and he offered specific praise for the immersion-course experience at Medill. Learn about admissions, curriculum, and more! Explore the MS in Integrated Marketing Communications Professional program curriculum. Many of these alumni hire Medill students. gjltwkpixgkoexzetaeubtncgdxjbwxpqukakwtwnfbnbqhc